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Вы наверняка слышали слово «архетипы» в разговорах о психологии, маркетинге или самопознании. Но что на самом деле оно означает? Абстрактную теорию или реальный инструмент для творчества, ведения блога, рекламы, дизайна, управления людьми и понимания самого себя?

В формате PDF A4 сохранен издательский макет книги.

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Вы узнаете:

• как архетипы помогают в работе и жизни;

• что такое Тень, Персона и Самость и почему в них должен разбираться каждый образованный человек;

• в чем разница между Анимой и Анимусом и почему это важно для понимания кино и литературы;

• как архетипы создают второе дно в любом искусстве.

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Виктор Волин 2

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